Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history. Since the release of the Air Jordan sneakers in 1985 to Jordan's current role ...

All the players in the video are Nike-endorsed athletes. It was unclear whether the athletes were paid to participate or if it was a part of their contract. Nike did not immediately respond to a ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Endorsements make up the majority of many athlete’s incomes. Many athletes on this list have lifetime contracts with some of the brands they endorse. Basketball and soccer stars are the big ...

However, when athletes make poor off-field choices ... Once a celebrated sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following ...

Tiger Woods’ endorsement deal with Nike is over ... including Magic Johnson, who was never a Nike athlete.

By capitalizing on its apparel and footwear dominance, diversifying its athlete endorsements, and adapting its marketing strategies, Nike can chart a new course on the green, carving a successful ...

Nike Basketball announced it has signed Bronny James to an endorsement deal, making him one of five student-athletes to sign with the company. He is one of three high schoolers to agree to such a ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.

Featuring a vast collection of sports posters—everything from basketball and football to tennis and volleyball—the exhibit explores the role of superstar athlete endorsements in shaping the evolution ...