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Dell is changing the names of its laptops

Hosted on MSN · 3h

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names,

Mashable on MSN · 1d

Dell roasted at CES for adopting Apple-like device names

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories: Dell, Dell Pro, and Dell Pro Max. This is, of course, very similar to Apple's approach to naming its devices. Per Bloomberg (via 9to5mac ), people in the audience at Dell's CES press conference noted it verbally.

Dell kills XPS and Optiplex brands, adopts Apple-inspired three-tiered naming scheme for its PCs

No more Inspirons or XPS for Dell as it rebrands its consumer products as Dell, business and enterprise become Dell Pro, and workstation devices get Dell Pro Max branding.

Dell, Apple

Hosted on MSN · 1d

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.

TechRepublic · 1h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell kills XPS brand

YAHOO!Finance · 1d

Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again

Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the computer maker to spur demand.Most Read from BloombergNYC’s Subway Violence Deters Drive to Bring Workers Back to OfficeIs This Weird Dome the Future of Watching Sports?

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Digital Trends on MSN · 1d

30 years later, XPS is dead. Here’s why Dell is killing its flagship brand

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?The Latest Tech News, Delivered to Your Inbox

2h

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

1d

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

1d

Dell mocked at its own press launch for copying Apple’s naming convention

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...

1don MSN

Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dude, you’re getting an iPhone… um MacBook… er Dell Pro Max!

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

1d

CES 2025: Dell unveils Apple-like rebrand in bid to make PCs cool again

Dell Technologies Inc is re-branding its PCs in a manner reminiscent of Apple Inc’s naming conventions in an effort by the ...

1d

So you're telling me Dell's new laptop rebrand isn't a joke?

So it comes as a something of a surprise that Dell's rebranded laptop line up sounds quite so, well, Apple-esque. The company ...

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