This means an electric coupe outsold a combustion SUV, the Rolls-Royce Cullinan, which is pretty unheard of these days.

The company also announced its intention to release an all-new, fully electric model later this year. According to the carmaker, this is the result of a fantastic sales year in 2024, but also a noticeable growing interest in EVs from high-end luxury buyers.

Rolls-Royce has sold more Spectre EVs than Cullinan SUVs, and it's time to make space for more special projects.

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Since being acquired by BMW, Rolls-Royce has witnessed tremendous growth with its workforce growing from 300 employees in early 2003 to over 2,500 in 2025. In 2024, Rolls-Royce sold 5,712 cars, recording its third-best year ever.

Rolls-Royce Motor Cars has announced an investment exceeding £300 million to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience.

Rolls-Royce has announced the sales results for 2024 alongside a £300 million ($373 million) investment for the expansion of the Bespoke and Coachbuilt divisions in their Goodwood facilities. The high-end carmaker also confirmed that their second EV model will launch in 2025.

Rolls-Royce has ended its run of ever-increasing sales figures with a drop of 5% in 2024. But no tears are being shed at Goodwood, as its lucrative Bespoke customisation division is booming.

Rolls-Royce ’s all-electric future is coming into clearer view after the luxury British brand announced its second EV will arrive this year. The news came as Rolls-Royce revealed £300m investment into its manufacturing facility at Goodwood.

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.