Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and watchmaking, so it’s no wonder they often collide. On the horological

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history. Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost.

For LVMH Watch Week 2025, TAG Heuer returns to the world of F1, with five hi-octane chronographs fusing top ergonomics and dynamic materials.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move

LVMH Watch Week has arrived and Prestige Singapore’s watch expert Lynette Koh gets down to pick the most scintillating releases. Headlined by a refreshed range of Formula 1 Chronograph watches and Carrera Chronograph models with purple dials, motorsports continues to drive the latest creations presented at LVMH Watch Week 2025 by Tag Heuer.

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new Formula 1 collection. The initial range comprises five chronograph models, all cased in 44mm of grade-2 titanium and embellished with racy details wherever you look.

A few weeks ago, TAG Heuer had an accelerated start to the year by dropping three Instagram posts titled ‘We Are Back’. In 2024, a few racing-related watches sparked suspicions of what was to come. This proved it: the Swiss watchmaker returns as Formula One’s official timekeeper.

It’s LVMH Watch Week 2025! LVMH Watch Week was originally meant to take place in Los Angeles, but due to the L.A. Wildfires, the event has been moved and is now in two phases and in two different locations: New York and Paris.