NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,” the company’s chief marketing officer told trade media outlets.

As the woke mob melts down over American Eagle’s ad campaign with Sydney Sweeney, Tesla jumped in with a joke. The carmaker, headed by Elon Musk, wrote: “Our seats robot also has great jeans” in a tongue-in-cheek X post on Wednesday.