Harry Styles doppelgangers flocked to London's Soho Square on Saturday to show off their best impressions of the "Watermelon Sugar" singer - for a grand prize of £50. It's the most recent in a string of so-called lookalike contests,

Why have just one Harry Styles, Paul Mescal and Timothée Chalamet when you can have dozens? Celebrity look-alike competitions have been taking the internet by storm in recent weeks, popping up in different cities around the world.

The competition nearly two weeks after a Timothée Chalamet lookalike event was held at Washington Square Park, with the Dune actor surprising spectators. The "best Timothée" won $50.

Another day, another celebrity lookalike contest. On Saturday, November 9, hundreds of people bearing a resemblance to Harry Styles descended upon Soho Square in the West End of London for a lookalike contest dedicated to the former One Direction member.

Hundreds of people have gathered in cThe wientral London to attend a Harry Styles lookalike contest to celebrate the “London legend”. Men and women assembled in Soho Square on Saturday afternoon to see which Styles doppelganger would win the £50 cash prize.

Hundreds of people showed up to a Harry Styles lookalike contest in London's Soho Square Saturday to enjoy the spectacle -- but many attendees were left bereft after it became clear there was one major problem: none of the contestants really looked that much like Styles in the first place.