January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

It’s a new year, and all babies born from Jan. 1 on are part of the youngest generation, dubbed Generation Beta. According to research firm McCrindle, Generation Beta is defined as people born from 2025 to 2039, and by the end of that time they’ll make up 16% of the world population.

This year – 2025 – marks the beginning of a new generation. All kids born from now until 2039 will be branded as Generation Beta, a band of humans that will see a mind-boggling integration with technology and huge cultural shifts.