A new meme coin launched by President-elect Donald Trump on Friday has a market capitalization of about $9 billion—after hitting a peak of over $15 billion early Sunday—marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

Donald Trump's newly created cryptocurrency soared on Monday to more than $10 billion in market value as he took office for his second term as U.S. president, drawing in billions in trading volume, while bitcoin's price hit a record high hours ahead of Trump's return to the White House.

TRUMP – reaches over $10 billion in market value on Monday as Trump begins his term as the 47th president. The cryptocurrency, $TRUMP, was launched to celebrate the ‘WIN’ in the presidential election,