Alabama and Oklahoma are about to kick off the College Football Playoff on Friday evening and ahead of the big match-up, one ...

NIL collective operator Blueprint Sports ran nearly $35 million in college athlete NIL contributions in 2024 through its ...

President Donald Trump called NIL a "disaster" in college sports. Trump said he wants the federal government to deal with NIL ...

Several student-athletes across Ohio have signed NIL deals in the past month, but information otherwise remains scarce.

After news of the Blueprint deal being wound down, Dam Nation co-founder and former Oregon State athletics general manager ...

As Oklahoma State works its way through the name, image and likeness era of college athletics, the NIL Alliance will provide ...

Marathon Sports and Diadora are teaming up to offer a $40,000 NIL deal to one high school boy and one high school girl.

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Name, image, and likeness (NIL) deals have reshaped college athletics — and their ripple effects are reaching Mississippi’s high schools.

President Donald Trump spoke on NIL and college athletics during a bill signing ceremony honoring the "Miracle On Ice" hockey ...

Kyle Lowe began his journey at Virginia Tech in 2020 as a preferred walk on and worked his way into a scholarship, even ...

The Dallas Cowboys legend revealed in a podcast appearance he's "done with NIL" after an exchange gone wrong at his alma ...