AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

You might have to wait a little longer for the show to start next time you’re at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they’re adding ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...

"AMC has no plan to introduce commercial advertising close to the start ... direct impact to their attendance.” Both AMC and NCM are expected to share revenues from the new pre-movie advertising ...

By Etan Vlessing Canada Bureau Chief AMC Theatres has agreed to show pre-movie ... the impact of being hit by the shutdown of cinemas due to the COVID pandemic, followed by a at times faltering ...