Duracell, the Bethel, Conn.-based division of Procter & Gamble, this week launches a print and TV campaign for its new "Pre-Charged Rechargeables," aimed at promoting the batteries for their longevity ...

Duracell has claimed rival Energizer's new ad campaign caused the company to suffer "irreparable reputational harm." - John Thys/AFP/Getty Images America’s top battery brands are locked in a power ...

Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The brand ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 5 hours 35 min ago By Joris Cretien - 7 hours 50 min ago By Parker Herren - 7 hours 53 min ago By Ad Age and Creativity ...

Devised by Wieden+Kennedy New York, ‘Fantasy Draft’ depicts the implications of an ill-timed battery failure, resulting in the auto-selection of NFL placekicker Justin Tucker to one fan’s fantasy team ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...