Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance.

Imagine that a company named Generico Housing Insurance Inc. wants to build an ad campaign to promote its new insurance coverage for egg damage caused by bored teenagers. Which approach do you think ...

Google has announced another way to review and test changes in AdWords campaigns. The features -- Campaign Drafts and Experiments, announced Thursday -- allow marketers to draft the change and test ...

Earlier this year, Google launched a beta test that automatically launched machine-generated ads in a small set of AdWords accounts. The lack of control in that test wasn’t particularly well-received.

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...