In a bid to unify its advertising interfaces and improve reporting for YouTube video ads, Google is launching a limited public beta of “AdWords for Video” — which includes four “TrueView” video ad ...

Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns. If you run TrueView YouTube campaigns in AdWords, you know that getting to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google has rolled out a version of its its successful keyword search ...

YouTube is the world's largest video sharing community. But besides watching a lot of videos (over a billion a day at the last count), users also do a lot of searching on YouTube. In fact, after ...

Google AdWords charges advertisers for views that YouTube can identify as bot traffic, according to a team of researchers from leading European universities in a recently published a study. By ...

Advertisers who are going the digital way can now explore more options to advertise on multi-media digital platforms. Global internet giant, Google has taken a number of innovative steps to encourage ...

Google announced on Google+ and Google AdWords Help forums, quietly, that they now added support to use your YouTube video views to power your remarketing lists in your Google AdWords search campaigns ...