Rivalries have long been a driving force in the world of dance, pushing performers to reach new heights and achieve their full potential. adidas Rivalry pushes the boundaries of sport and street, like ...

Sportswear brand adidas neo grew brand love among students in China with a dance challenge on Douyin through a tie-up with video game Just Dance. Sportswear brand adidas neo grew brand love among ...

It has always been a perfect match made on the dance floor. The cultural boundary between dance and fashion is a permeable one: From Lanvin’s promotional video with French choreographer Benjamin ...

Virtue Australia – the in-house ad agency of youth magazine Vice – has created an online dance game to mark client Adidas Originals’ 60th anniversary. The House Party Originals game is a twist on a ...