Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

An increasingly digital ecosystem denies advertisers the ability to innovate. The whole idea of advertising—using pictures ...

You’re probably aware that LinkedIn is one of the best places to reach the business market. The network has almost 740 million members and is the most trusted of all the social media sites. Maybe you ...

I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users. Even ...

Creating shared value (CSV) has been a buzzword in the advertising industry in recent years, with thousands of such campaigns being submitted to Cannes Lions annually. For some industries, it is ...

You can never have too much of a good thing, right? At least that's what I thought after I started taking screenshots of Instagram ads as soon as they rolled out. I’ve since captured a ton of creative ...

Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

DoSomething.org doesn’t shy away from having fun with its job ads — after all, that’s an important part of workplace culture at the youth volunteerism nonprofit. “We exist primarily for teenagers, so ...