When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Consumers have become so inundated with commercial advertising that even the best products and services can get lost in the shuffle if not marketed properly. Pitching a product in commercial ...

In today’s market, companies win or lose based on their digital experience. Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...

Amazon's advertising business is growing to become a formidable competitor to rivals like Google and Meta. Amazon offers a range of advertising options, leveraging its e-commerce platform and ...