As AI pushes marketing into uncharted territory, culture—not tools—will determine whether teams adapt, stall, or fall behind.

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

This creates a dangerous cycle. Product teams, under pressure to innovate, start “AI-washing” existing features or bolting on ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named the 2025 Top AI-Powered Marketing ...

Artificial intelligence has moved beyond its early origins as a copywriting assistant and has developed into a full creative ...