It's a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney's princess characters, including Frozen's Elsa and Anna, Jasmine from "Aladdin" along with Snow ...
The reunion comes after Hasbro bested the rights for the “Frozen" and princess products away from Mattel in 2014. Toy company Mattel has won back the licensing rights for Disney's princess and “Frozen ...
Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...
Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the licensing deal ...