This week’s move sees Tesco boss Dave Lewis return to his old stomping ground and finally appoint a successor to Robin Terrell. Unilever’s Alessandra Bellini will take on the role of Tesco’s chief ...
Tesco has poached Unilever executive Alessandra Bellini to take on the role of chief customer officer. Bellini, who worked with Tesco boss Dave Lewis during his time at Unilever, will also join the ...
Tesco’s chief customer officer Alessandra Bellini says each of its ads are now directly inspired by a shop floor colleague, as it moves to an “inside out” marketing approach. Today (2 May), Tesco ...
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