Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Southwest Airlines officially ended one of the most recognizable boarding systems in aviation two weeks ago, replacing its decades-old open seating model with assigned seats. But according to CBS News ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Southwest Airlines has officially switched to assigned seating, their last major brand ...

View post: Travel Expert Shares ‘Best’ U.S. Place to Visit in August Southwest replaced open seating with assigned seats and new fare categories in January 2026. The open-seating system was crucial ...

Southwest Airlines is moving forward with another change that's expected to be complete by 2028.

Southwest Airlines, under increasing pressure and stung by customer rebukes about its new assigned seating policy, is doing something about it. In a letter to customers from executive vice president ...

Southwest Airlines began implementing its new assigned seating policy last week. Announced last year, the model is a major shift from the airline's decades-long first-come, first-served seating ...

Southwest Airlines, under increasing pressure and stung by customer rebukes about its new assigned seating policy, is doing something about it. In a letter to customers from executive vice president ...