Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

A common search engine optimization (SEO) oversight is skipping the audience analysis. After all, isn’t a competitor analysis sufficient in keyword discovery? To answer this question, we will look at ...

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...