What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Tourism is a natural field for AR. It has always been full of stories, emotions and discovery. AR amplifies them, turning ...

A Wisconsin university is using augmented reality to show staff from meat processing plants and farmers what it's like to ...

Artificial limbs look and function more like real limbs than ever before—but that's only helpful if they are used as intended ...

From the lost polychromy of Greek sculptures to experiences developed with Snap and playful applications, augmented ...

Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

What is an augmented reality play in a real theater, with virtual actors and a real audience? In this case, haunting and something more than what I can do at home -- for now. I started with CNET ...

AR Glasses: The Next Big Shift in Augmented Reality: By Ankita Marik There’s tech… and then there’s this. The kind of glow-up that doesn’t just change your vibe — it changes your entire reality. Think ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...