Sinch Mailgun’s Kate Nowrouzi explains how B2B marketers can improve email deliverability, personalization and ROI in 2026.
President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. To continue reading this content, please ...
Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...
B2b marketers should re-clean their email lists every three to four months, by phone research. 8. If you want to mail a list twice, for example with a follow-up reminder email, you need to ensure that ...
In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...
How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort
Truition, Inc. is a provider of hosted on-demand e-commerce solutions. Its technologies power online stores for retailers and brand manufacturers such as Sirius Satellite Radio, Philips, Major League ...
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