Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

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The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Small business owners use databases to keep track of information about their customers. The information they store in their databases help them make marketing decisions and strategically target ...

In January, 2016, SmartDrive Systems gave CCJ a preview of its new Transportation Intelligence Suite (called SmartIQ Suite, for short). With this release, SmartDrive customers gained access to ...