A year's worth of our rigorous lab-testing scores plus your top brand recommendations come together to create our definitive ranking of the 25 best technology companies right now.

Methodology: How TIME and Statista Determined the World’s Best Brands of 2024 Brands are mysterious things. Created by companies looking to promote specific products or services, they’re ultimately ...

Credit - Photoillustration by TIME, sourced from Getty Images: DrPixel, Scott Olson, Bloomberg, Kyodo News, Michael M. Santiago, Bloomberg, Smith Collection/Gado TIME has published its list of the ...

For the third year in a row, the Hong Kong-based Mandarin Oriental chain topped the list of the world’s best luxury hotels. The ultra-exclusive lodging brand has just three locations in the U.S. — and ...

Under Armour (UAA) started with a straightforward promise — make athletes better. What began as performance compression gear grew into a global brand spanning apparel, footwear, and accessories by ...

Choosing the right rubber is one of the most important safety decisions a driver makes, and auto experts in 2026 are ...

Apple has retained its position as the world's most valuable brand for the 13th consecutive year, topping Interbrand's 2025 Best Global Brands ranking with an estimated brand value of $470.9 billion.

Apple has maintained its top spot as the world's most valuable brand, with consulting firm Brand Finance estimating the iPhone maker's brand value at well over $600 billion.

Methodology: How TIME and Statista Determined the World's Best Brands of 2025 Brands have the power to influence consumer preferences and purchase decisions by establishing personal associations with ...