When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

Brands waiting for search intent signals may already be missing significant opportunities to influence purchase decisions.

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. In the late 1980s, filmmaker Michael Moore spent two years trying to get a single ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

This article is authored by Rahul Poral, marketing director, BigCity Promotions.

Julie Chodos, with Axinn, Veltrop & Harkrider, left, and Judith McKay, with JEM3 Consulting Inc., right. Courtesy photos In today’s highly competitive legal market, a powerful brand message is more ...

Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way ...

New age consumers shape brand perceptions through peer recommendations. Efficacy and trust now built via radical transparency and earned media. Today's brands thrive on community building over ...

Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

The division at the Jarrod Moses-run agency will combine star wattage, investment and strategic advice to move the needle for consumer brands and businesses.