As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a ...

B2B marketers today face multiple challenges, with two prominent issues taking the lead: (1) doing more with less and (2) achieving expanding pipeline targets. Fully 50% of B2B marketers in North ...

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy ...

Sacha Weinberg has been appointed senior VP of global brand marketing and strategy at Nielsen. “Nielsen’s legacy in audience measurement is unparalleled, and this is an exciting moment to tell its ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...