In the investment world, perception is reality. For blue-chip brands and market leaders alike, a strong reputation is both a matter of pride and a strategic asset that can attract capital, maintain ...

Think about the last time you bought a car. Or booked a special-occasion dinner. Maybe you even considered moving to a new city. Chances are, you didn’t make the decision in a vacuum. You asked ...

With natural disasters causing more property damage than ever, insurance companies stand at greater risk of negative news stories than other sectors of the economy. For example, one major insurance ...

New Disney CEO Josh D'Amaro initiated layoffs amid a significant decline in the company's global brand reputation and valuation. He must restore the Disney magic.

Brand Finance US 500 2026 report reveals that the US remains the world’s most valuable brand market, with a 10% brand value growth However, the report points to a clear paradox: U.S. corporations ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...

The value of Tesla’s brand dropped 36% in 2025, marking its third straight year of declines, according to research and consulting firm Brand Finance. Tesla’s brand value now stands at around $27.61 ...

AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you. How consumers discover and engage with brands is fundamentally changing.

Some gun brands get hot because of marketing, timing, or one product that catches the right wave at the right moment. Others earn their standing in a slower, harder way. They build it through years of ...