As creative tools become faster, cheaper and easier to use, the market is filling up with work that looks fine on the surface ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, ...

I met a young Punjabi entrepreneur at a networking event in San Francisco a few years ago. Let’s say his name was Manjit. As startup founders, we bonded quickly. Manjit was looking for investments for ...

The NBA All-Star Game has always been a spectacle. It's where the biggest names in basketball come together to showcase their talents, entertain fans and celebrate the game in a way that feels both ...

Brand promise doesn’t automatically equal brand experience. Brand builders recognize how critical it is for their brand promise to align with their brand experience, yet getting employees to live the ...

At D&AD Festival last week I saw a range of talks, but one of the standouts for me was a talk by MassiveMusic on the power of sound. In this talk Ed Trotter (head of business development, Europe) and ...

When you hear the word “personal brand,” do you groan? I get it. I’ve helped hundreds of professionals struggling to craft their “personal brand.” They range from founders and executives to managers ...

There’s no way to build a modern brand without community, Karen Young says. After four years working for legacy beauty company, Estée Lauder, Young saw an opportunity to create a brand that spoke ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn’t about catchy slogans, slick logos or vague notions of authenticity — it’s about trust. If your brand strategy isn’t driving ...

A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship ...

The NBA All-Star Game’s drastic format change was met with harsh criticism, proving a vital lesson in personal branding — people love you for what you’re known for. Entrepreneurs must remain authentic ...