Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company's new releases across all ball catetgories.

What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...

Data from 40,000-plus fittings has convinced the ball barons at Bridgestone Golf that more golfers are paying attention to what their ball is doing in the air and how that’s impacting their ...