DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo. The latest version, making its North American production debut this year on the 2024 Encore GX, ...

Buick is hardly the hottest brand in the U.S. market at the moment, with models like the Encore crossover lacking the unique features and driving dynamics to compete with the best in the segment. The ...

Today’s Buick badge may be all-American red, white and blue, but its origins come from a land far away. David Dunbar Buick founded his namesake brand in 1903 and for a long time its cars wore the ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it will ...

Buick is going all-electric under a new name: Electra. They'll still be called Buicks, but the new Electra line with otherwise distance itself from the Buick we currently know with new fonts, a new ...

Buick is getting a new look. The mid-luxury brand has unveiled the updated 2024 Encore GX subcompact SUV, which is the first model to feature its redesigned logo. The new badge replaces the previous ...

Let’s start with the new Buick logo. The last time the Buick logo received a major redesign was more than 30 years ago in 1990, with this latest logo marked as a significant change for the brand going ...

Buick has filed a trademark application for a new logo, according to documents first spotted by CarBuzz. An application filed March 16, 2022, with the United States Patent and Trademark Office (USPTO) ...

Buick is debuting a new logo and brand identity as it prepares to bring its first electric vehicle to market in 2024. The General Motors division’s future EV products will carry the Electra name, ...

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield design ...