Callaway’s brainy supercomputer has been hard at work creating the new 2020 Mavrik metalwoods line. Unleashing machine learning on the face of last year’s Epic Flash driver led Dr. Alan Hocknell, ...

Nearly four years ago, the smarty-pants at Callaway were wise enough to partner with a brain even bigger than any of their own: a supercomputer with whiz-bang capabilities in club design. The ...

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Xander Schauffele, who used a Callaway Epic Flash Sub Zero driver throughout 2019, is using an all-new Callaway prototype driver during his first round Fourball match at the 2019 Presidents Cup, where ...

To follow up two lines of number-one selling drivers in the GBB Epic and Rogue, Callaway has turned to Artificial Intelligence (AI) to design the faces of the new Epic Flash and Epic Flash Sub Zero ...

Golf clubs are expensive—there's no getting around it. But PGA Tour Superstore recently slashed prices on a ton of sticks from Ping, TaylorMade, Titleist, and more during its End of Summer Savings ...

Callaway Golf has a pair of new drivers on Monday’s USGA List of Conforming driver heads, presumably because some of its staff might put the clubs in play at either the Hero World Challenge or the ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Building on the popularity of its Epic Flash drivers, Callaway’s taken the ...

Golf club design may have reached a turning point with Callaway’s latest breakthrough in driver technology. On the heels of its revolutionary Jailbreak technology in the popular Epic line of drivers, ...

Callaway’s flagship Epic Flash family of drivers is getting a new addition, but unless you’ve got a space reserved with your name on it in player parking at the next tour event—or at least legitimate ...