The U.S. and New Zealand are the only countries that legally allow direct-to-consumer pharmaceutical advertising.

After several users spotted pause ads on their YouTube apps on TVs earlier this month, YouTube has confirmed that these ads ...

Trib Total Media TV writer Rob Owen answers reader questions every Wednesday at TribLive.com in a column that also appears in ...

The swing toward pro-Trump TV ads comes after President Joe Biden, prior to dropping out of the race, was considerably out-airing the Trump campaign, according to the analysis. In early July ...

Costly TV ad campaigns have been a fixture of movie marketing for decades...it's been time to retire them for eons now.

Ads on YouTube have a way of finding a new method to inject ads into streams, and a previously confirmed feature is now ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Paramount Advertising is the centralized team that manages domestic multiplatform ad sales across CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+, Pluto TV and other properties. The number ...

Advertisers keep yanking dollars out of what was once Madison Avenue’s most treasured media vehicle: primetime TV. Ad commitments for the next cycle of primetime broadcast TV fell 3.5% in this ...

This story also ran on Bloomberg. It can be republished for free. Drug ads have been ubiquitous on TV since the late 1990s and have spilled onto the internet and social media. The United States and ...

Drug ads have been ubiquitous on TV since the late 1990s and have spilled onto the internet and social media. The United States and New Zealand are the only countries that legally allow direct-to ...