Chanel to sponsor The Boat Race from next year in long-term partnership - The deal will see the race renamed The Chanel J12 ...
Chanel has taken a bold step into the sports sponsorship world, locking down a first-of-its-kind partnership with The Boat ...
The iconic Oxford-Cambridge Boat Race will be renamed to the “Chanel J12 Boat Race” next year due to a long-term partnership ...
Britain’s historic Boat Race is getting a boost from Chanel. The luxury fashion house has stuck a deal to replace ...
The renewal of next year’s rivalry between Cambridge University Boat Club and their Oxford counterparts will be known as the ...
A multi-year partnership for the Oxford and Cambridge crews begins next year, with the contest rebranded as the “Chanel J12 Boat Race”. Chanel replaces a controversial deal the event ...
Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of ...
Sponsoring a sports event for the first time, Chanel will become the top-name sponsor of the Boat Race.View on euronews ...
From next year the event will be named The Chanel J12 Boat Race, taking the name of one of the company’s high-end watches, and the fashion brand will also become its official timekeeper.