In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channels In the good old days prior to e-commerce, companies that had ...

In this day and age, there is absolutely no excuse for not taking advantage of the countless ways to market yourself and your business. That’s a little harsh, yes, but the reality is that technology ...

When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different single-use tools. “It was a very frustrating ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

Brand strategist Jessica Hatzis explains why choosing one marketing channel — and doing it exceptionally well — beats trying ...

DENVER--(BUSINESS WIRE)--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with ...

Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...