Targeting the perfect Facebook ad audience reduces advertising costs and improves ROI. Here are the steps to creating one for your business. Over 6 million businesses are using Facebook ads to get ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Facebook video ads have caught my attention. Have they caught yours yet? Attracting audiences to your organic and paid media is becoming harder and harder. Utilizing video ads can give you the extra ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate. Facebook advertising is one of the best tools ...

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...