Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

(RTTNews) - Amazon Ads, affiliated to tech major Amazon.com Inc. (AMZN), and streaming platform Roku, Inc. (ROKU) on Monday announced a partnership to offer advertisers access to the largest ...

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Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ready to team up. Amazon will give advertisers the chance to buy up ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

EXCLUSIVE: Amazon is looking to redefine its unscripted television strategy under new leadership. Deadline understands that Lauren Anderson, who previously oversaw unscripted television, has ...