Traditionally, it's recommended to prioritize pricing power, but the interplay between CAC and pricing power is much closer ...

The old playbook of broad strokes and siloed efforts is obsolete. Optimizing customer acquisition for 2025 and beyond hinges on a core mantra: delivering the right message at the right moment ...

As a result, your customer acquisition costs will inch up every quarter. You’ll be forced to work harder (and spend more) to get the same number of customers you did a year or two ago.

In 2013, merchants lost on average $9 for every new customer acquired, but today merchants lose $29, a 222% rise. Customer acquisition costs and higher rates of product returns account for ...

In a move set to redefine tourism marketing, Naveen Kundu has announced the launch of Tourism Futures, an AI-powered platform ...

Ciaran Houlihan: A Specialist In High-Performance Customer Acquisition Ciaran Houlihan is a specialist in building predictable, scalable customer acquisition systems that deliver consistent results.

Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.

Google acknowledged the problem in an email shared by Google Ads consultant Benoit Legendre. “We are aware of an issue where the campaigns running on New Customer Acquisition only, have stopped ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place.

HOUSTON, Aug. 1, 2025 /PRNewswire/ -- Atlantic Energy Group LLC, a leading retail energy provider, proudly announces the acquisition of most of Summer Energy's commercial customers in Texas.