Two business-to-business marketing companies are teaming up, with Demandbase acquiring Engagio. Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate ...

SAN FRANCISCO, Jan. 27, 2026 (GLOBE NEWSWIRE) -- Demandbase, the leading pipeline AI platform for B2B enterprises, today announced it has been named a Leader in "The Forrester Wave™: Revenue Marketing ...

Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase’s ...

You probably think of Demandbase as an Account-Based Marketing/Account-Based Experience (ABM/X) platform, but in the last couple of years, the company has evolved its offering beyond pure ABM. A ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Demandbase, which provides B2B targeted marketing, is today announcing it ...

Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is looking to cut itself a slice of the pie. Led by ...

Account-based marketing (ABM) has moved from a nice-to-have to a must-have. But how does ABM fit into your martech stack? Demandbase thinks it has some answers - and it comes down to its ecosystem.

SAN FRANCISCO--(BUSINESS WIRE)--Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a ...

Demandbase, an ABM solution provider, announced that a new book written by three of its executives will be released at the company’s ABM Innovation Summit, held March 14-15 in San Francisco. Event ...

Account-Based Marketing (ABM) may be easier for B2B marketers to execute soon. To address the frustration of disconnected data and software that has hampered seamlessly identifying and engaging target ...