NEW YORK — Diamond Products is on a roll. After last year’s successful launch of Dippity-do Sport, the Tampa, Fla.-based company is launching another spinoff of the $10 million hair gel brand. Hitting ...
Dippity-Do is celebrating 60 years!
It’s a classic Marketing 101 challenge: Take a hopelessly outdated brand and craft a 21st century makeover that gives the product credibility and appeal with a fresh crop of young consumers. Well, it ...