As the holiday shopping season ramps up, downtown businesses in La Crosse are preparing for Small Business Saturday.

LA CROSSE, Wis. (WXOW) – The Rotary Lights Holiday Parade takes place at 5:00 p.m. on Friday, November 27.

Downtown La Crosse businesses are already gearing up for the rush. "They're fun and you know, exhausting. A lot of work but ...

LA CROSSE, Wis. (CITY OF LA CROSSE PRESS RELEASE) - The La Crosse Police continues to actively search and investigate the whereabouts of Eliotte Heinz. Thank you for the community’s support and ...

Wisconsin Gov. Tony Evers visited downtown La Crosse on Thursday afternoon to meet with recipients of the Main Street Bounceback Grant, which helped support local businesses through the COVID-19 ...

It won't involve searchlights sweeping the night sky or Hollywood movie stars arriving in limousines, but La Crosse is about to have its own movie premiere. "Wisconsin Hometown Stories: La Crosse," a ...