One of the most recent—and notable—changes is that the company intends to bring back a human touch by writing customer names on their coffee cup. Originally, the idea was to “honor everyone who walked ...

In early September, just days after Brian Niccol had stepped into his role as the new chief executive officer at Starbucks, he published an open letter addressed to all the coffee chain’s partners, ...

Starbucks CEO Brian Niccol said the chain will have to buy around 200,000 Sharpie markers for baristas as part of his plan to win back customers. Some Starbucks customers think the coffee chain has ...

“There’s a shared sense that we have drifted from our core,” Niccol wrote. “We have an opportunity to make the store experience better for our partners and, in turn, for our customers.” For anyone who ...