Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?
tvScientific’s 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth tvScientific, the ...
PASADENA, Calif.—A new report from tvScientific finds performance TV is the No. 1 channel for marketers’ ad investment, accounting for 24% of total media spending and tied with social media as the ...
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Samsung launches performance TV platform, AI-powered ad products
Samsung today introduced Performance TV, a full-funnel Connected TV platform powered by AI and shoppable innovations. The platform, introduced during IAB NewFronts 2026, includes a partnership with ...
tvScientific, the advertising platform for Performance TV, has released its 2026 State of Performance TV Report, revealing that it has become the number one channel for advertising investment as ...
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