For the uninitiated: east-west is a setting where the diamond is laid horizontally and perpendicular to one’s finger. It’s traditionally a less popular choice, as the vertical settings ...

This winter, the East-West bag is that very shape, taking runways (and retailers) by storm. Even if you haven’t seen the East-West bag referred to by name, you may already be familiar with its look.

Watch highlights from the 2025 East vs. West Shrine Bowl. Arizona Wildcats running back Jacory Croskey-Merritt reacts to winning Offensive MVP at 2025 East-West Shrine Bowl. South Carolina ...

Watch all of the highlights from both the East and West teams in the 2023 East-West Shrine Bowl. Watch all of the highlights from both the East and West teams in the 2024 East-West Shrine Bowl.