Christa Pitts, founder and CEO of The Lumistella Company, which owns the "Elf on a Shelf" line of books and properties, shares her views on expanding during a pandemic, the return to in-person events, ...

Get excited: I have enough Star Wars Elf on the Shelf ideas to last you over a month! Mix them into your other Elf on the Shelf ideas and you’ll be set for years! Do you have an Elf on the Shelf? If ...

Brittany Wason, literary coordinator and content manager at The Music Hall in Portsmouth, is excited about "Elf The Musical" coming to the historic theater. PORTSMOUTH — There's a lot of hustle and ...

If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home ...

If your family gets visited by an Elf on the Shelf over the holidays, then Christmas Day brings a breath of fresh air — all elves have safely returned to the North Pole (aka, Mom’s closet) not be seen ...

Elf iZO (pronounced eye-zo), an apprentice elf who works in the Master Toy Design department, apparently created an App he said will “make people laugh, laugh, laugh and share the merry spirit of ...