A famous pianist was asked to judge a piano competition, with the contestants graded on a scale of one to 20. The pianist listened intently and personally gave each contestant a grade. On examining ...

Forbes contributors publish independent expert analyses and insights. As a business consultant, I too often encounter pressures to support business processes or decisions that seem to skirt the ...

When firms produce marketing research there are a number of ethical dilemnas that firms must deal with. Here we go through some of the moral and ethical issues and how firms can make sure their ...