Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We all know that marketing is about persuasion. And what better way to persuade someone to ...

Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...

Discover how anchoring impacts financial decisions and investing. Learn key concepts and examples of this behavioral finance term.

Anchoring bias is a form of cognitive bias where people tend to place extra importance on the first piece of information they get on a topic, regardless of the accuracy of that data point. In ...

The anchoring effect, a psychological bias, demonstrates how the first piece of information encountered significantly influences subsequent decisions. Psychologists Tversky and Kahneman's research ...

Research looks at how experiencing rudeness amplifies anchoring bias including in doctors' decision-making. Have you ever been cut off in traffic by another driver, leaving you still seething miles ...