BATNA is an acronym for “Best Alternative To a Negotiated Agreement”. It is a term coined by Rodger Fisher and William Ury in their 1981 best-seller Getting to Yes: Negotiating Without Giving In.

Opinions expressed by Entrepreneur contributors are their own. So, you’re ready to negotiate with your VC, and you know this will be a zero-sum game. Every decision is a shift of risk, reward or ...

So, you’re ready to negotiate with your VC, and you know this will be a zero-sum game. Every decision is a shift of risk, reward or control. You’ll need to be prepared to compromise on some things, ...