As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining ...

Tseng, Shih-Lun "Allen"; Sun, Heshan; Santhanam, Radhika; Lu, Shuya; Thatcher, Jason B. Rethinking Gamification Failure: A Model and Investigation of Gamified System ...

Game mechanics can make the learning process more sticky, but they can also encourage cheating. How do you make sure that the logic of the game doesn't overtake its intended educational purpose? As I ...

On a quiet afternoon in a college classroom, the tension is familiar. Students are waiting for the bell but something feels different. There are no ticking wall clocks or stern invigilators pacing the ...

The concept of gamification is increasingly gaining popularity—tourists frequently traveling overseas earn frequent flier points from their preferred airline; customers purchasing apparel from their ...