Retailers don’t need to pretend that on-site ads make a network. Companies that want to build something durable must focus on ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

Operators can generate revenue by either creating their own or joining an aggregated network. With roughly 160 million people shopping the channel each day, convenience stores are an ideal space for ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical decision-making moments. At the forefront of this transformation is RMIQ, an ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...

Last year, an estimated one-fifth of all global digital ad spend went to retail media networks (RMNs)—advertising platforms owned and operated by retailers. This year, that figure is likely to grow ...

Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support on-site sponsored search and display and unlocking ...

The retail media boom has been booming, and no sector is as exciting as grocery. Filling a grocery cart is perhaps the one retail experience we all share on a regular basis, more than shopping for ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...

Albertsons’ Brian Monahan on conversational AI, incremental measurement, and building modern in-store networks.